Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results. Listen, laugh, and learn with us, Ella Hoyos and Minnie McBride as we share our words and wisdom in each snack-sized episode. Expect some lightbulb moments, ‘Aha’ insights, interesting guests, and practical takeaways as we crack the copy code together.