Welcome to Cracking Copy, the marketing and copywriting podcast

We'd love to hear from you, our listeners. How did you find the show? What you would like to hear about next? Leave us a message, your feedback is valuable. Ella & Minnie

Ella Hoyos & Minnie McBride

Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results. Listen, laugh, and learn with us, Ella Hoyos and Minnie McBride as we share our words and wisdom in each snack-sized episode. Expect some lightbulb moments, ‘Aha’ insights, interesting guests, and practical takeaways as we crack the copy code together.