TUE, SEPTEMBER 6, 2022 • S1 E5 • 24 MIN 37 SEC

5. Confusing Words

We're talking about confusing words and how to avoid stupid mistakes. With Sarah Townsend, author of bestselling book, The Little Book of Confusables.

This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them?

In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps smart people boost their vocabulary and avoid embarrassing mistakes.

We discuss the most common mistakes people make and give tips on remembering the correct spelling to stop you from tripping up and looking daft!

Sarah Townsend

As a freelance copywriter for 20+ years, Sarah Townsend helps businesses get results from their marketing using powerful, persuasive, clear and concise copy.

She is the author of two bestselling books:
The Little Book of Confusables and Survival Skills for Freelancers, her first book, which has helped thousands of freelancers grow in confidence and develop the mindset for success.

Since 2020, Sarah has delivered talks and events for everyone from the CIPR and ITI to Enterprise Nation and the Content Marketing Association.

Sarah’s contact details

Website: sarahtownsendeditorial.co.uk

LinkedIn: www.linkedin.com /in/sarahtownsendeditorial/

Twitter: www.twitter.com/stecopywriting

Instagram: http://instagram.com/the copywritersday

Contact us!

Please drop us a voic e note at memo.fm/crackingcopy and let us know wha t you think or what topics you would like us to cover.

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You can also find us at:


Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie


Ella Hoyos - www.linkedin.com/in/ellahoyos

Minnie McBride - www.linkedin.com/i n/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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Cracking Copy




24 MIN 37 SEC