MON, APRIL 17, 2023 • S1 E18 • 26 MIN 30 SEC

How to Write a Brilliant Bio

Today we are talking about social media bios.
What do we mean by a bio? (*note: bio is short for biography)

Well, we’re talking about the personal information that you see on your social media profiles. You know, that tiny amount of space at the top with a ridiculously low character count where you have to grab attention, get across your value proposition, what you want the reader to do and be so magnetically brilliant that they will do whatever you have asked.

No mean feat! So we are going to be discussing what you can do to achieve bio nirvana.

Because when was the last time your bios had a spring clean?

We have gone all generous and created a FREE Brilliant Bio Checklist with all the actionable tips from today’s podcast. The link is in the resources below.

So tune in, sit back and listen and let us know what you think of this episode. Continue the conversation by leaving us a message and getting in touch on our socials. Contact deets below.


Get your free Brilliant Bio Checklist here

Link apps include: Linktree, AllMyLinks, Card, Link Hubb, Linkkie and Taplink amongst others

Company bios we discuss:

Hubspot LinkedIn here

Sainsbury's LinkedIn Twitter

Morrisons LinkedIn Twitter

Aldi LinkedIn Twitter

Waitrose LinkedIn

Contact us

Please drop us a voice note at and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

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You can also find us at:


Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes


Ella Hoyos -

Minnie McBride -

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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Cracking Copy


MON, APRIL 17, 2023


26 MIN 30 SEC