THU, JUNE 29, 2023 • S1 E22 • 22 MIN 42 SEC

Magnetic Messaging

Show Notes - Cracking Copy

Episode 21 - Magic Messaging

Why you need a messaging strategy and how to build one

Minnie and Ella are today tackling the HUGE subject of marketing messaging.

We look at:

  1. Why you need a good messaging strategy and
  2. How to go about researching and creating one

From our own experiences and knowledge, we give you an overview of messaging, what we mean by it and the importance of coherent and magnetic messaging so you and your brand can stand out in the sea of noise.

We outline the 5 step process to creating your brand messaging strategy and the 12 key components for this messaging playbook.

This episode is a belter if you want a whistlestop overview of this important topic. It’s a fabulous tutorial, packed full of valuable tips. You might need a pen this time to make notes!

Let us know what you think of this episode. Please rate and review and recommend to others. It is great to feel that we are helping small business owners and entrepreneurs improve their writing.


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You can also find us at:


Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes


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Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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Cracking Copy


THU, JUNE 29, 2023


22 MIN 42 SEC