In this episode, host Ella Hoyos talks to Nikki Trailor, a seasoned launch copywriter, to uncover the 3 key things you need for a successful live launch.

Tune in if you’re a copywriter, course creator or online business owner who wants to optimise your copy and launch strategy for more sales success in 2023.

Nikki shares her journey to becoming a specialist launch copywriter, following a pre-pandemic career in travel and tourism.

You’ll hear about her work on a recent six-figure launch success for a productivity coaching couple. She reveals how she helped her client, the Lifehack Method, get great results after raising the ticket price of their programme by $2,500.

And you’ll also get 3 tasty takeaways for your next launch.

So take a break and listen as we talk about launches, the importance of offers, nurturing your audience and writing stellar sales pages.

As always, we’d love to know what you think of this episode. Please leave a review or continue the conversation by getting in touch. Contact deets below.

Resources:

Get your free Launch Goal Calculator here

About Our Guest:

Nikki is a copywriter + brand voice strategist who works with unapologetic business owners who are ready to unleash their true personality to make more sales. She creates powerful brand voice guides and sales copy that shows off her clients' unique personality, commands the attention of their ideal customers, and converts them into paying ones. All with a fast turnaround.

She's trained in conversion copywriting with some of the best copywriters in the biz, learning how to deliver impact for her clients with her signature cocktail of personality-driven copy and ethical persuasion principles.

When she's not busy writing or whipping up brand voice guides, you'll find her out exploring the world (probably Mexico) or dancing Cuban-style on a stage somewhere in London.

Contact Nikki:

Website: www.nikkitrailor.com

Instagram: instagram.com/nikki_trailor

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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