THU, DECEMBER 15, 2022 • S1 E13 • 28 MIN 46 SEC

Writing for Social Media. Part 1 -Facebook & Instagram

Welcome to our podcast! This episode is for you if you want to know how to go about finding the best words for your social media post captions AND how to get the best engagement and traction with the dreaded algorithms.

Today is Part 1 in a 2-part mini-series on social media writing.

This episode looks at writing captions for Instagram and Facebook, specifically organic posts not paid for advertising (that’s for another podcast, another day!)

How are they similar and how do they differ?

As we move into 2023, the trend is moving towards the need to produce quality content rather than quantity. Gone are the days when you can bung up multiple random pictures with rushed words and hope for the best. Careful thought needs to go into your social media marketing execution. And that includes the words!

We’re talking about 3 things today:

  1. Writing Goals
  2. Ingredients of a good caption
  3. Systems for managing your FB & Insta content ideas

Tune in and let us know your thoughts - our contact details are below…


Manage your social media, workflow or task tracking with:



Contact us!

Please drop us a voice note at and let us know what you think or what topics you would like us to cover.

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You can also find us at:


Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes


Ella Hoyos -

Minnie McBride -

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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Cracking Copy


THU, DECEMBER 15, 2022


28 MIN 46 SEC