THU, MAY 25, 2023 • S1 E21 • 26 MIN 54 SEC

Mastering Meta Ads and Writing Tips for Success

Show Notes - Cracking Copy

Episode 20

Mastering Meta Ads and Writing Tips For Success

With CJ Sinclair from Vibing Social

Minnie talks to CJ from Vibing Social, a Meta ads specialist about what’s working right now on Facebook and Instagram.

Tune in if you’re new to ads and are thinking of FB and Instagram ads as part of your marketing strategy. Or, you may already be using them and are after some tips. CJ also discusses how to troubleshoot underperforming ads and what you need to do to set yourself up for success.

Minnie is ads trained for Pinterest but learns from CJ that Meta is a different kettle of fish due to its forever-changing platform and complexity.

Also, we discuss the importance of great copy as a key component to ads success, what else you need to have in place and how vital it is that you know what you’re doing in order to get optimum return on your ad spend (ROAS).

It’s a great introduction to ads on the Meta platforms so grab a cuppa, settle down and enjoy.

Please drop us a review and let us know what you thought of this episode!

About Our Guest:

CJ Sinclair is a Meta Ads Specialist (Facebook and Instagram) who primarily works with e-commerce brands. As a psychologist, she happily admits to being a ‘data geek’ and absolutely loves what she does.

In addition to managing client accounts, CJ also offers 1:1 and group training as well as consultancy. She also manages a free ads support Facebook group exclusively for e-commerce businesses.

Contact CJ:



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Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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Cracking Copy


THU, MAY 25, 2023


26 MIN 54 SEC