FRI, OCTOBER 7, 2022 • S1 E8 • 26 MIN 28 SEC

7. Grammar rules (made to be broken?)

Today’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the rules for maximum effect.

We discuss a few grammar rules that we think are important. We only really scratch the surface of this massive (and often contentious) topic. And you may absolutely disagree with some of our thoughts. In which case please do let us know by contacting us and joining in the conversation.

We also think that there are grammar rules that can be broken. We look at some of these and explain why breaking rules can be a powerful tool to use to get your brand to stand out.

Are you a stickler for correct grammar or are you more relaxed about its usage? Tune in and find out if you agree with us…


Up your grammar game with these books:

The Elements of Style - Strunk and White

Eats Shoots and Leaves - Lynne Truss

Write Right - Jan Venolia

Practical English Usage - Michael Swan

English Grammar: 100 Tragically Common Mistakes (and how to correct them) - Sean Williams

English Grammar for Dummies - Lesley Ward/Geraldine Woods

Best free grammar app (mobile and desktop) Grammarly

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You can also find us at:


Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie


Ella Hoyos -

Minnie McBride -

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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Cracking Copy


FRI, OCTOBER 7, 2022


26 MIN 28 SEC